They announce, instruct, inform, direct, encourage, discipline, and praise.

   In the world of business, the words we send out represent our companies, our organizations, and our products or services. And in the world of ministry, the words we send out represent our fellow believers and, more importantly, our God.

   In either case, it’s important that we make sure the words we choose, the words we use, are "just" the right words: words that are fair, honorable, right, proper, valid, timely and suitable.

… It’s also important that we present these words in "just" the right way. We don’t want our message—whether directed to colleagues and customers through our business communication, or to general reading audiences through our publishing projects—marred by typos, grammatical errors, punctuation problems, or confusing sentences.